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How to Make Your Event More Inclusive

June 11, 2024


In today's globalized and interconnected world, multilingualism isn't just a nice touch; it's a business imperative. The ability to communicate in multiple languages fosters understanding and collaboration, paving the way for a brighter future for everyone involved. But, deciding where to start with the selection of language services can be daunting given the variety of options available.

Multilingualism is a source of strength and opportunity. It embodies our cultural diversity and encourages the exchange of views, the renewal of ideas and broadening of our capacity to imagine. 

– Irina Bokova, UNESCO 

As the demand for multilingual meetings continues to rise, ProLingo ensures audience engagement and participation through live simultaneous interpretation for meetings, rollouts, conferences, seminars, and even facility or campus tours. When crafting a messaging campaign for diverse audiences, selecting the right languages for localization and translation is crucial.

By integrating robust translation and interpretation services, you're not only enhancing the inclusivity of your events but also maximizing the impact of your messaging and reach. That’s why many companies today are leveraging translation and interpretation services to ensure all attendees feel included by thoroughly understanding the content presented.

Defining your event floor languages...

Every meeting, rollout or conference has a floor language. This is considered to be the official event language used by the chairperson, host, presenter and speakers. Typically a company or organization will use the native language of the host as the floor language. However, there a few languages that are generally spoken by a significant portion of the population. So, localizing and translating your content into these widely spoken languages can benefit your efforts to more quickly reach vast new markets. At ProLingo, we ensure engagement with any floor language with live simultaneous interpretation solutions.

Navigating the Benefits of Multilingualism

Dual-language and multilingual conferences are becoming more common, reflecting the diverse linguistic backgrounds and individual needs of event attendees. Whether you're planning an in-person conference or a virtual event, prioritizing accessibility is essential. But, organizing  a successful conference or event in today's global village can require navigating a variety of languages and determining where to begin can present a challenge.

Nonetheless, there are several key languages and listed below are some popular ones that can boost your company’s growth, including:

a) English – English is considered to be simple and straightforward to learn when compared to other languages. This has made it the go-to lingua franca to enable people from diverse linguistic backgrounds to communicate effectively. No other language facilitates as much communication with non-native English speakers who need to connect.

b) Chinese – There are over one billion indigenous speakers of Chinese and language experts believe Mandarin has become the world’s fastest growing group of language speakers. Many international companies use the language to communicate with business partners in China as well as clients and customers. Cantonese is a popular lingua franca in Southeast Asia.

c) Spanish – Although there are many regional dialects of Spanish, delivering messages in a standard version of Spanish can provide a competitive advantage by opening doors to many international markets. Connecting with Spanish-speaking colleagues, clients and vendors can be very beneficial in a global environment.

d) Hindi – As one of the most inhabited nations on the planet, Hindi is the predominant language in India. With 1.5 billion people, there are thousands of entrepreneurs in every region, city and town. Hindi-Urdu or Hindustani emerged as the lingua franca for major areas long before the nation’s independence from British Colonial rule in 1947.

e) French – People from many different countries understand French, as it has long been used for trade and commerce. Moreover, it is an official language in many international organizations, such as the United Nations, European Union, and International Red Cross. People communicate in French as a second language on five continents.

f) Sign Language – The world has taken notice of how important including people with hearing impairments can be for business and organizational success. Sign language serves as a cornerstone for the global Deaf culture, facilitating communication, preserving cultural heritage, fostering artistic expression, building community, and promoting cultural pride.

Effective communication is the bedrock of any successful event. If attendees cannot understand the message being conveyed, it results not only in missed opportunities for your company but also in frustration for those attending. This frustration can lead to negative opinions about the event and diminish the impact of your brand messaging. Many companies today leverage translation and interpretation services to ensure participants accurately understand the content.

ProLingo Simultaneous Interpretation Solutions

Running a multilingual meeting offers significant benefits not just for attendees, but also for the host. There are key languages spoken by substantial segments of the global population. If your event will be conducted in multiple languages, prioritizing ProLingo services is essential. By understanding language trends across different industries and global locations, we can help your organization allocate your interpretation, localization, and translation budgets.

While some organizations and companies prefer to host live events exclusively, others have embraced the trend of hybrid meetings, which incorporate a virtual component for delivering their messaging. Considering this level of  flexibility is a no-brainer, especially for larger events as it allows participants to choose how they wish to attend. This post-pandemic solution can significantly expand any event's reach and removes many barriers to a more global participation.

In summary, integrating ProLingo translation and interpretation services into your event planning ensures that your message is successfully communicated to all participants, regardless of language barriers. Our approach to multilingual events not only enhances the attendee’s experience but also strengthens your brand’s impact and reach. With the right language partner, you can get the most out of your dual or multi language conference or event.

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To ensure your multilingual event's communication is clear, crisp and understood, let our experienced staff guide you in choosing your event equipment and interpretation services, as well as microphone systems and portable listening devices. With an established network of providers, ProLingo can deliver the highest quality of standards for multilingual events anywhere in the world. Contact an event specialist today at 800-287-9755.

Client Spotlight
PROLINGO CLIENT TESTIMONIALS

I am writing today to compliment the exceptional customer service shown by your team members. Our organization recently hosted a group of high profile religious leaders from North, Central and south America for which English to Spanish translation was a necessity. My entire staff and I were impressed by the quality of ProLingo's equipment, pricing and most importantly their employees. I am looking forward to working with ProLingo again in the future and will gladly recommend your services to others.
- S. Caprani, Episcopal Church of Central Florida

5 / 5 stars

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